What does the free check look at?
Your public pages, the way a customer sees them. We load your homepage and a few wine pages in two separate browsers and record what reaches Meta and Google. We also check the product data Google reads, whether your wine pages and photos load, what a shared wine link shows, and whether AI assistants like ChatGPT can read your wines. No login or access needed.
Who makes check.wine?
7Labs, an independent studio that builds for Commerce7 wineries: 1Pixel for Meta and AI Visibility & Shopping Feed on the Commerce7 App Store, the 7Labs Winery Integration plugin on WordPress.org and the For Wineries themes. You deal directly with the developer who does the work. More about the studio at dmitru.com. 7Labs is not affiliated with or endorsed by Commerce7.
Why do you ask for an email?
The check starts with just your website. While it runs we ask for an email. Everyone sees the score and the issue titles when the scan finishes. Why each issue matters, the fixes, and a private link that works for 7 days, come after you leave an email. That keeps the scanner from being used anonymously.
What happens after the check?
Nothing, unless you ask. Your report lists each issue with what we saw, why it matters and the fix, with a set price. Fix it yourself, hand the report to your developer, install the app that covers it, or book the fix. When we fix something, we run the same check again, and if the issue still shows, that fix is refunded.
Can we fix it ourselves?
Yes. Each issue in the report says what we saw and why it matters, so your developer can work from it. On WordPress, the free 7Labs Winery Integration plugin gives every wine page its own title, description, preview image and product data, which covers most link preview and Google product data issues. The apps install from the Commerce7 App Store without us. Book a fix when you would rather we did it and checked it.
We already have a Meta pixel. Why would we need this?
Having a pixel and sending the right events are different things. Some Commerce7 sites load the pixel but never tell Meta which wine someone looked at, or leave out the price. The check shows which one you have.
Does Commerce7 send our sales to Meta on its own?
Commerce7 can load your Meta pixel on the storefront, and the pixel reports what happens in the browser. Sending orders from the server, including tasting room and phone sales, takes an app from the Commerce7 App Store. 1Pixel for Meta is ours, and setup is free.
Do we need Meta's Conversions API Gateway (CAPIG)?
Probably not. The Gateway copies the events your pixel fires in the browser and sends them to Meta from a server, which you run in your own AWS or Google Cloud account or pay a host to run. Because it only sees the browser, orders rung up in the tasting room or taken by phone never reach it. An app that reads orders straight from Commerce7 sends those too, with nothing to host.
Can you set up Google Analytics 4 ecommerce tracking on Commerce7?
Yes. The Google measurement setup ($400, fixed price) covers Google Analytics 4 installed or fixed, ecommerce events from wine view to purchase, and Google Ads conversions with order values. Tested with real Commerce7 orders.
What is in Fix + Apps?
Tracking cleanup, site health fix and wine page SEO & link previews, plus 1Pixel and AI Visibility & Shopping Feed installed and set up, for $449 once. The apps are billed monthly through Commerce7, from $29.99/mo each. Google measurement setup is not included. Bought separately, the same work comes to $950.
What if the fix doesn't work?
When we finish, we run the same check on your site again and send you the result. If an issue we fixed still shows, you get your money back for that fix. That holds as long as we get the access we ask for and nobody else changes that part of the site while we work.
How do we pay, and can we talk first?
Pick the fix from your report and you get a fixed-price invoice. Work starts when it is paid, and we send a short list of the access we need. If you want to talk a fix through first, a 20-minute call is $49, and it comes off any fix you book within 30 days. App setup calls are free, since the app subscription covers them. For a build, an integration, a care plan or an agency partnership, book a 30-minute call instead.
Does server-side tracking ignore our cookie banner?
No. Server-side events still follow your consent and opt-out settings. What changes is that events no longer depend on the browser loading the pixel, so ad blockers and slow pages stop losing them.
Will the check show up in our analytics?
No. We block the tracking requests our visit would send, so Meta and Google never count it. We never add to cart or start a checkout.
What is included in free app setup?
An intro call, install and authorization, baseline configuration, one test event or sync, and short handoff notes. Custom mapping, backfills, theme work and ongoing support are outside it.
Is the WordPress plugin free?
Yes. 7Labs Winery Integration for Commerce7 and Tock is free on WordPress.org. It puts your Commerce7 shop, club and Tock bookings on WordPress as blocks and Elementor widgets, gives every wine page its own title, description, preview image and product data, and turns on 1Pixel with one setting. Paid help is there when you want hands-on debugging, branding, launch or storefront work.
What does "starting at" mean?
It is the floor for a clearly scoped job. We confirm the workflow, access and result you want first. Anything beyond that scope is quoted, or billed at $50/hr once you agree to it.
How do care plans work?
A plan reserves about two, four or eight hours a month for monitoring, fixes and small improvements. Every month we run this check on your site, and if a theme update, a plugin or a Commerce7 change breaks tracking or a wine page, we tell you and fix it inside your plan hours. Extra time is billed at $50/hr, and we tell you before we go over.